{"product_id":"9780593798300","title":"The Expert of Subtle Revisions : A Novel","description":"\u003cp\u003eWhy people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.   Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures—when we accept false confessions, spread wild rumors, or fall for quack medicine—are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility.   Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.\u003c\/p\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\"\u003e\r\n\t\t\t\t\t\u003cdetails id=\"Details-collapsible_tab_dDVEeR-template--25151688147283__main\"\u003e\r\n\t\t\t\t\t\t\u003csummary role=\"button\" aria-expanded=\"true\" aria-controls=\"ProductAccordion-collapsible_tab_dDVEeR-template--25151688147283__main\"\u003e\r\n\t\t\t\t\t\t\u003cdiv class=\"summary__title\"\u003e\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\u003ch2 class=\"h4 accordion__title inline-richtext\"\u003e\r\n\t\t\t\t\t\t\tProduct Information\r\n\t\t\t\t\t\t\t\u003c\/h2\u003e\r\n\t\t\t\t\t\t\u003c\/div\u003e\n\u003csvg class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 0 0-.708 0L5 4.293 1.354.646a.5.5 0 0 0-.708.708l4 4a.5.5 0 0 0 .708 0l4-4a.5.5 0 0 0 0-.708\" clip-rule=\"evenodd\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\r\n\t\t\u003c\/summary\u003e\r\n\t\t\t\t\t\t\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_dDVEeR-template--25151688147283__main\"\u003e\r\n\t\t\t\t\t\t\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hugo Mercier\u003cbr\u003e \u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003cbr\u003e \u003cb\u003eDate of Publication:\u003c\/b\u003e 22\/03\/2022\u003cbr\u003e \u003cb\u003ePagination:\u003c\/b\u003e 384 pages, 4 b\/w illus.\u003cbr\u003e \u003cb\u003eSeries:\u003c\/b\u003e N\/A\u003cbr\u003e \u003cb\u003eImprint:\u003c\/b\u003e Princeton University Press\u003cbr\u003e \u003cb\u003ePublished By:\u003c\/b\u003e PRINCETON UNIVERSITY PRESS\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e \u003cb\u003eBook Classification:\u003c\/b\u003e Cognitive science, [JFFR] Social forecasting, future studies, [PDR] Impact of science \u0026amp; techno\u003cbr\u003e \u003cb\u003eDimensions:\u003c\/b\u003e 215 x 138 x 27\u003cbr\u003e \u003cb\u003eISBN13\/EAN\/SKU:\u003c\/b\u003e 9780691208923\u003c\/p\u003e\r\n\t\t\t\t\t\u003c\/div\u003e\r\n\t\t\t\t\u003c\/details\u003e\r\n\t\t\t\u003c\/div\u003e","brand":"Hugo Mercier","offers":[{"title":"Default Title","offer_id":55056817324418,"sku":"9780593798300","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/2180\/9347\/files\/9780593798300_829fe0ba-3e4d-49f1-909c-065050e07487.jpg?v=1758370494","url":"https:\/\/mountfloridabooks.live\/products\/9780593798300","provider":"Mount Florida Books","version":"1.0","type":"link"}